Writing
Short, practical pieces aimed at the people who pay for sites \u2014 founders, marketing leads, clinic owners. No SEO filler, no listicles dressed up as insight.
Plumbers, electricians, removals, cleaners — the businesses winning enquiries in 2026 aren’t the ones bidding hardest on ‘emergency plumber near me’. Here are the five channels that actually work.
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A £400 template and a £12,000 agency quote are both real. Here’s what you’re really buying at each price point — and the honest middle.
15 Apr 2026
When a homeowner submits three quote requests at 7pm, the first reply wins about 60% of the time. The cheapest quote loses if it arrives next morning. Here’s how to actually hit the window.
13 Apr 2026
Quotes from £400 to £40,000 are all real, and most are wrong. Here's how to read a dental web quote without getting burned.
10 Apr 2026
The three businesses Google shows in the local pack get 70% of all local clicks. Here’s exactly how the algorithm picks them — and the specific actions to be one of them.
7 Apr 2026
Wix, Squarespace, and WordPress sell themselves as “free” or “£10/mo.” Add in your time, the SEO ceiling, and the scale wall — and they’re usually the most expensive option on the table.
2 Apr 2026
The form on your site is the most expensive bit of UI in the business. Most trades quote forms are designed to fail. Here’s the audit and the fix.
31 Mar 2026
Half the AI tools pitched to trades are useful. The other half are overhyped. Here’s what’s genuinely saving plumbers, electricians, and removals teams hours each week — and what to skip.
25 Mar 2026
One-off builds are great if you treat the website as a brochure. They quietly become a problem if you treat it as a tool.
22 Mar 2026
About 60% of quotes never get a second touch. Of the 40% that do, half close. Automation handles the boring middle bit — if you write the templates like a human.
19 Mar 2026
Three agencies, three quotes: £900, £4,500, £9,000. Not one of them is lying — they’re pricing different things. Here’s how to compare them honestly.
15 Mar 2026
Generic local-SEO advice doesn’t map to trades. Here are the seven patterns specific to plumbing, electrical, removals, cleaning, and trades that actually move the local pack.
12 Mar 2026
Every SaaS sales rep wants to put a chatbot on your site in 2026. They’re right about half the time. Here’s how to tell which half.
5 Mar 2026
“Modern and clean” is not a brief. Here’s what to write instead — the five inputs every agency actually needs from you.
28 Feb 2026
Every high-converting dental site we’ve audited uses the same six patterns. Check your site against the list.
22 Feb 2026
INP replaced FID two years ago and most agency sites still don't measure it. Here's a five-minute read that catches you up.
15 Feb 2026
Three booking platforms dominate the UK and AU beauty market. They’re priced differently, integrated differently, and suit different stages of business.
12 Feb 2026
“Live in 7 days” sounds like a marketing claim. Here’s the hour-by-hour of how it actually works — and why it’s possible.
8 Feb 2026
Before/after photography converts. It also gets clinics in trouble with the ASA, TGA, and AHPRA if you don’t know the rules. Here’s the short version.
4 Feb 2026
Most websites don’t need a rebuild. Some desperately do. Here’s a six-point test to tell the difference before you sign a quote.
29 Jan 2026
Every slow site we’ve audited fails in a predictable set of ways. Here’s the list, ranked by how often it’s the culprit.
25 Jan 2026
Most SMEs can’t answer this. The maths is simpler than you think — four numbers and a spreadsheet tell you whether to double down or rebuild.
15 Jan 2026
Local SEO is 80% five specific activities and 20% everything else. Here are the five — skip the rest until you’ve nailed them.
10 Jan 2026